Public Affairs & Marketing

The primary goal of the Public Affairs & Marketing Department (PAM) is to create awareness of the college’s impact on the community by promoting its academic and cultural offerings, as well as its various community services.

The department helps its campus constituents communicate and distribute information through strategic marketing campaigns with a staff of graphic artists, web designers, photographers, and communication specialists. It also oversees the college’s government relations efforts, serves as a gateway for the community, and advances the LBCC brand identity. During emergencies, the department also acts as a primary resource of information to help manage crisis situations.

Whether announcing new classes for the Fall semester, promoting the latest student concert or scheduling public appearances, the Public Affairs & Marketing Department plays a critical role in connecting Long Beach City College with the people it serves.